In part one of this blog, we defined what a marketing agency is and discussed the important factors to consider when evaluating a marketing agency. ThinkBIG Marketing CEO and Director of Marketing Lawrence Trujillo joins us again to explore the topic further.
Q: Can you explain a few red flags to watch out for when hiring a digital marketing agency?
A: There are definitely quite a few red flags that business owners should be aware of when hiring a marketing agency. These include, but are not limited to:
- Lack of or limited portfolio of recent work
- Poor communication
- No focus on analytics or reporting
- Lack of transparency in strategies and pricing
- One-size-fits-all approach for every client
Q: Some business owners have experience with digital marketing strategies while others may not. How do they discover which marketing services could be beneficial for their business?
A: Our ThinkBIG Marketing website has pages on each of these topics that explain more about what these services are, how they work to create results, and how our team works with you to reach your goals. Read more about SEO copywriting, website design, social media marketing, pay-per-click advertising, Google Reviews, and more. Our team is eager to meet with potential clients to help them understand the importance of digital marketing for businesses in a world that is becoming increasingly digital with an emphasis on consistency for the company message.
Q: Once business owners hire a digital marketing agency, what should they do on their end to create a successful partnership?
A: As a business owner, you know your products and/or services best, so be involved in the marketing process. Set clear expectations and goals for the partnership. Provide thorough feedback regarding content and design. The more involved you are in the process, the more likely it is that the project will be successful. For example, a goal would be to increase revenues. Defining specifically the goal is better, like increasing the revenue for product one for the holiday season by an amount or having a great email campaign designed to help in January to increase website traffic by 20%.
Q: Who is the owner of the content, design and website?
A: There are a wide range of operations and the agreements vary greatly between agencies. Some marketing companies will maintain ownership of the website and design. Other companies will prevent access to the website or content, only for minor updates. Check and verify if the software is a proprietary option that would limit the ability to make design changes. We provide access and have the ability to make changes or updates to the websites. Our team is available to answer questions and give insight for the design and development including how the metadata and tags impact a website.