Pay Per Click

Pay per click, also known as PPC, is an online advertising model that allows you to only pay for advertising when your ad is clicked on. This model of advertising can be done on multiple platforms including Facebook, Pinterest, LinkedIn, Amazon, and Google Ads.

Understanding PPC

How PPC Advertising Works

PPC is beneficial for both advertisers and publishers due to its cost-effectiveness and the opportunity to reach a wide target audience. There are three things to consider when determining if PPC advertising would be right for you:

> Targeting Specific Searches

> Immediate Traffic (Paid)

> Increasing Clicks to Website 

PPC ads can appear anywhere within web searches. To target specific searches includes targeting the right demographic for the services or the products you are providing. Immediate traffic affects the advertising platform depending on which platform you choose. Increasing clicks to your website happens by boosting brand awareness, telling stories in online advertising, and creating tightly themed keywords that improve the message of your business.

PPC Options

two types of PPC models

Flat Rate Model

This pay per click model involves the advertiser paying a flat rate on each click. One of the advantages of this model is that you only pay for the visits your website receives and the budget is controlled manually in advance of launching the campaign. 

Bid-Based Model

The bid-based model is an ad campaign model that bases the pay of each click off of the competition for the keywords the advertiser is using. In this pricing model, there is no guarantee that your cost per click will be low or high, however, you can decide when and where your ad will be shown.

To know which model will work best for you or your business depends on what your budget is and what kind of services or products you are seeking to advertise. The PPC experts at ThinkBig Sites can assist you in evolving your PPC ads using Facebook pay per click, Google Ad pay per click, Instagram, and other media platforms at an effective rate. For any additional information about our PPC advertising services, please contact us and one of our team members will be happy to assist you. At ThinkBig Sites, our PPC services have no extra management costs and we focus more on a higher conversion rate and better ROI.

Our team is made up of marketing professionals with some great strategic and creative approaches.

Don’t Settle For Less

What we can do for you

At ThinkBig Marketing, we strive to provide access to a wide variety of marketing professionals. Our team consists of a collaborative group willing to adjust and accommodate a variety of marketing campaigns. The teams typically have representatives from:

  • Project Management
  • Website Design
  • Content Writing
  • Social Media

Our approach is to talk with the client and understand the goals of the company and objectives for support from ThinkBig. We carefully review the projects and products for a final design that would help with the online engagements.

Reviews Management

Consider how to manage online reviews for improved credibility.

Pay per click

Understand how to manage and review online ad programs. 


Get helpful input related to a variety of topics including business plans.

Social Media

Social proof has become much more helpful for online profiles.


Combine strategy and tactics for marketing campaigns and plans. 



Transparency is a key element in the engagement with ThinkBig Marketing. We provide full access to the work that is completed by our team and access to any accounts that would be created. For example, we set up Google Analytics for the client and provide full access to the Google Analytics account.