You’re in the third quarter, the stakes are high… and your website stops working. When you have all on the line at this time of the year, you absolutely need to know your website is going to not just lure in visitors but close sales and leads for you. If you are worried about a few website nightmares keeping you up at night, avoid these common mistakes. Turn to ThinkBIG Sites; we’ll help you tackle any concerns that may be scaring your visitors away.
#1: Slow Loading Times
There is nothing that frustrates a website visitor more (and gets them to click the back button faster) than a slow loading time. So how long do you have? 2 to 3 seconds, max. If your website takes longer to load, it’s often due to factors such as outdated features and heavy graphics. Lightening the load will help your system move faster and make people less likely to leave without giving you a chance.
#2: Complicated Navigation
The navigation of a website has to be intuitive. That is, it must help people move through your site to achieve your goal – to get them to call, fill out a form, or take another action. Complicated navigation is a very common deterrent. If someone is on your site and they don’t know where to find what they need, they are going to go back to the search results instead of looking for the answer.
#3: Outdated, Ineffective Design and SEO
Google loves fresh content, updated keywords, and truly modernized design. Of course, you don’t want to spend a lot of money every year updating your website. Instead, focus on the following tips and strategies:
- Refresh your keyword use. Good keyword research will incorporate the most modern usages. Trends change. You need to stay ahead of them. Check Google Trends for some insights.
- Your home page. Keep the content on your home page up to date with new information and fresh photos. You don’t have to change up your logo, but instead refresh the look to keep it interesting.
If your website hasn’t seen an update in some time, now is the perfect time to give it a closer look. At ThinkBIG Sites, we can provide you with the modernization features you need to make sure every person who visits your site is sticking around to explore what you have to offer. Contact us for more insight and a web page refresh.